Consumers Choice Awards (CCA) is celebrating its 17th successful year nationwide.

The Consumers Choice Awards serve as the pinnacle of recognition within Pakistan’s business landscape. It embodies the values of quality, safety, integrity, and superior standards in both products and services. The foundation of the Consumers Choice Award rests in the principle that the Consumer is King, empowered to select the finest products and services. Over the last sixteen years, this prestigious award has garnered the appreciation and recognition of distinguished figures, including Presidents, Prime Ministers, Governors, Chief Ministers, Federal and Provincial Ministers, as well as the esteemed Governor of the State Bank of Pakistan. The nomination process for these prestigious awards entails survey conducted by online consumer forums. The winner in each category emerges from a comprehensive evaluation process, ensuring the highest standards of objectivity. The ceremony itself is graced by the presence of eminent industrialists, influential business personalities, visionary technologists, esteemed stakeholders, accomplished food scientists and experts, dignitaries from federal and provincial governments, diplomats, and renowned celebrities and media personalities. His Excellency Governor of Sindh Mr. Kamran Khan Tessori has kindly consented to be the Chief Guest.